'Short Sharp and Shiny'

 - a workshop series with Paul Coker.

 The Capital Region BEC is proud to present “How to Write Ads that Work”, the first of a series of four powerful new business development workshops. that have been carefully designed to help the owners and managers of local businesses.

"How to Write Ads that Work"

Many businesses use some form of print advertising to promote their products and their brand. 

Just changing a headline can increase the effectiveness of an ad by 200%, 500% or more! 

Paul Coker, from Coker Coaching & Facilitation has long been an advocate of the concept that money spent on advertising should be considered to be an investment rather than a cost. 

By the end of this workshop not only will you have received valuable information about how to write ads that work, you will actually have the basis of an ad that you can use for your own business.

This workshop is all about making advertising work for YOU!

 Topics Covered

·         Your target market and targeting your message.

·         Effective headlines.

·         Writing body copy.

·         Your offer.

·         Measuring response and your return on investment.

Date: Tuesday 19th February 2008

Time: 5.30pm to 8.00pm

Location: Capital Region BEC (training room)                                       1 Farrer Place Queanbeyan. NSW              Map: Click here

Cost:  $69 per person per session OR buy three and get one free.

Registration: Download your faxable registration form here

or call Helena on 02 6297 3121 or email admin@crbec.com.au

Our presenter for this excellent Series is Paul Coker.

Paul is the Principal of Coker Coaching & Facilitation, a Canberra-based firm that specialises in the delivery of customised coaching and mentoring to people who want to make and implement smarter decisions in their businesses. He has 17 years experience in business and industry facilitation and development.

Previous roles include six years as Manager of the Canberra Business Advisory Service.

Paul has vast experience in business and industry development generally, and facilitation and coaching in particular. He has a strong empathetic and empowering style, and is very focused on obtaining meaningful results. He is particularly attuned to the needs of growth businesses, specialising in strategic business planning and action implementation.
 

Upcoming Workshops:

 1.      “10 Sure-Fire Ways to Ramp Up Sales Performance” - 18 March

2.      “Take Control of Your Business with Dynamic Budgeting” - 22 April

3.      “Plan to Profit” - 20 May