'Short Sharp and Shiny'
- a workshop series
with Paul Coker.
“Plan to Profit”
YOU WOULDN’T BUILD A
HOUSE WITHOUT A PLAN!
The curious thing is that
whilst many people in business are aware of the benefits of planning, they do
not have a written business plan which they refer to regularly.
As a consequence they are less
likely to achieve their business aspirations and are frequently not rewarded
as they should be for all of their hard work.
Plan to Profit
is a very practical workshop which explores the key elements of a Business
Plan through a series of group exercises designed to give participants the
confidence to work on their own business plans.
Topics Covered
·
The benefits of planning.
·
Goal setting.
·
Conducting market research, both secondary and primary.
·
Competitor analysis and identifying your competitive advantage
and unique selling proposition.
·
Connecting to the market and the marketing strategy.
·
Financials, including sales, profit and cash flow forecasts.
·
The Operations Plan, including personnel.
·
Risk management and contingency planning.
·
The all-important Action Plan. |
