October 2007 Networking Breakfast -

Topic: "Your Database is a Great Marketing Tool"

Speaker:  Jean McIntyre

This is a session covering the basics of making the most of your most valuable tool – your database.

Businesses often have their customer data stored in many different places: Email, MYOB, Booking programs etc.

Jean will give you some great ideas about how to harness that information to generate revenue and business growth.

1. Understand why databases are great marketing tools.
2. Identify how to attract the right people.
3. Establish ways to collect good information.
4. Determine ways to get to know your customers
5. Articulate the importance of good key messages.
6. Find ways to keep in contact with customers.
7. Discover ways to create deep customer loyalty.

Jean started up the Canberra office of Marketing Angels in February 2006.
She is a published writer and performance poet. She has a Bachelor Degree in Creative Arts majoring in Writing, as well as a Graduate Diploma in Marketing.

Marketing Angels have found that the nature of small businesses is that they often lack strategic resources needed to employ someone full-time to assist with marketing strategy and implementation.

Jean McIntyre fills this gap for Canberra businesses, providing senior marketing expertise with an objective, no-nonsense approach for small to medium businesses.

Jean’s community work recently won her the ‘Outstanding Community Spirit Award’ with the Chamber of Women in Business.

Jean lives in Wanniassa – Canberra with her husband John, dogs Mignon and Sophie Six and cat Data.