Network Breakfast - January 2005 June 2001

The Capital Region Business Advisory Service  presents:

Sue Currie, her topic:  “Priming The Press”

Sue’s expertise is in the field of public relations and publicity – helping you promote your business, product or service through the effective use of public relations activity.

Put simply, public relations is communicating what you do, what you say and who you are.

With Sue’s topic, PRIMING THE PRESS, you will learn:

Six Strategies to Help you Shine in the Media

·                  How to generate interest in your business through publicity. 

·                 How to write winning media releases and the effective use of PR tools.

·                 Learn interview techniques and how to communicate effectively to the media.

Sue Currie will share with you some of the ways you can increase media coverage of your business. You will take away some ideas about how to gain media attention for your business by writing media releases that get published, what PR is and how to promote your business.

Sue Currie, an award-winning public relations consultant is the director of Shine Communications Consultancy, a public relations, media and image training company. Sue delivers keynotes and training on media and image strategies to shine for success. Sue is a former television newsreader, publicist and public relations manager with more than 15 years experience in the field. Sue’s early years were spent in the fashion industry as a model. She also gained an acting diploma from the Ensemble Studios and worked as an actor in theatre and film before commencing her television career. 

Sue has spent many years in the public eye, both on and off camera and certainly has an understanding of how the media works.